Cindy Margolis

Cindy Margolis

I was going to university when I started my career. One of my assignments in Business 101 was, “If you had a business, what would it be?” I said I'd have my own greeting card company. I took one of my modeling pictures, and I made it into a greeting card. My professor loved the idea. He said, “Maybe the way to get noticed in this business is to use your brains instead of your beauty.”

The cards were pictures of me in a cop outfit: “Go ahead, make my day.” Or in a Santa outfit: “Sit on my lap and tell me what you want for Christmas.” You know, really, really cheesy. I went up and down Ventura Boulevard selling my greeting cards. I ended up selling the cards nationwide. My mom quit her job. We would fill the orders in my basement. It was amazing. This stupid college thing ended up becoming a business.

I put my home phone number on the back of the cards, and people started calling, saying, “Who's this girl? I have a poster company.”I said, “I know, isn't she good? You should hire her.”

At the time, I couldn't get a modeling agent to save my life. Nobody would take me. So I said, “You know, I'm gonna do this myself.” I started doing posters and calendars and swimsuit issues and ended up getting the title of “America's Number One Pinup.” This unknown girl sold more posters than Farrah Fawcett and Marilyn Monroe. So I started getting all this publicity.

I got a call [from America Online], saying, “We're putting people's pictures up on our Web site. We put up Elle Macpherson last week. Cindy Crawford this week. And we would like you to be our third person.” Who knew what a Web site was then? I said, “I have no idea what you're talking about, but I would love that.” Who wouldn't want to be with Elle Macpherson and Cindy Crawford? They're my idols.

The next day, AOL said, “You broke all these download records. Seventy thousand in twenty-four hours. Every ten seconds, someone was downloading you.” So I started doing chats with AOL. The Internet was just becoming huge then, so it was perfect timing. I won “The Most Downloaded Woman in the World” in the Guinness Book of World Records—five years in a row.

Forty percent of the people who come to my site are women. Moms e-mail me: “Thank you for having a clean site. I don't mind if my son comes to your site.” My site is completely PG rated. I've never posed nude. If they want a sweet, sexy girl next door, then they come to my site. Everything is 100 percent me. I do this on my own computer, at my house, in my pajamas. I return every single e-mail I get, so it's kind of like a huge party with millions of people.

Young girls are always asking for advice. They're the first people I e-mail back because I know how difficult that is. I had terrible acne in high school. I wore a ton of makeup to try to cover it up. I would walk around with my hair in front of my face.

I developed really early, in sixth grade, and when they would have those polls in junior high and high school, I would win “Best Body.” That's the only one I ever won. My claim to fame. I know that when these girls say their boobs are too big because they developed early, they're slouched like me. I know what they're going through.

It just kills me when these girls look at magazines and wish they could look like that. I try to tell them, “Nobody looks like that. Everything's airbrushed. My pictures are airbrushed. You should see me without makeup. Everything is lighting and makeup and hair. You would probably look way better than me if you were able to have this.” I wish every girl could experience that.

I know I play into that image out there, but I try to say it is a fantasy. I look at my own pictures and wish I could look like that. There are probably five people in this whole entire world who actually look like that. And it's none of the people you're thinking it is. I try to say, “Beauty is great; take care of yourself. But use your brains to stay in school, and try to further yourself not just on your looks. You have to believe in yourself.”

When I got married, people said, “You shouldn't tell people you're getting married.”I said, “Are you kidding? I let my cyberbuds in on everything.” It's not just about the body. People care. They feel they know you. They want to be a part of your life. My wedding pictures got downloaded more than my bikini pictures.

You dream of a wedding your whole life. That day, you're the center of attention. [It's supposed to be] the happiest day of your life. But for me, it wasn't this exciting thing. I had been modeling wedding dresses for years. When I was walking down the aisle smiling, and the cameras were going, I felt like I was working.

My mom has every picture I've ever taken. She's my biggest supporter. She has a basement where the walls, the ceiling, and the stairs are [covered with] my pictures. The Cindy shrine. It kind of shocks people. The first time I brought my husband over, he's like, “This is weird.” But it's a Cindy museum for people I'll let go in it.

I'm a girly girl, and I blame my mother for that because she was a model when she was younger. I tell my mom, “You had me playing with makeup so young!” She has a video of me putting on makeup with her, and I'm going, “Mommy pretty, Cindy pretty.” Like, who would do that at three years old? I said, “Mom, you damaged me! Don't you see that?”

I have a really good friend who's a Playmate, and her three-year-old has high-heeled shoes they make for three-year-olds. I'm like, “There's just something wrong about that.” The first three years are very important in someone's life, and you just don't want to have them wear little dresses and high heels and stuff.

Over the past year, I've been taking fertility drugs. Each cycle, you gain ten to fifteen pounds. I got a part on Ally McBeal, and David E. Kelley said, “We want to do this thing where you're modeling swimwear.” I was like, “Oh, God, I can't. Maybe we can think of something else.” He said, “Cindy, that's what you're known for.
I want you in this bikini. You're a fantasy girl, and Lucy Liu's gonna be jealous of you.” I was tormented, because I wanted to be on Ally McBeal, but I couldn't be in a bikini.

It became such a big deal. I went to wardrobe for the fitting, and they called David in, and it was the first time I ever felt really self-conscious. All these people were looking at me, saying, “She doesn't look good in this bikini.” I felt like, “Oh my God, I've screwed up this whole, huge thing.” They ended up putting me in a one-piece. But I never told them the reason. They thought I had let myself go.

In this business, beauty helps. But there are a million beautiful girls who get off the bus every day and come here, and if all it took was a killer body and great hair, everyone would have their own TV show. Nobody helped me. You have to do it yourself and use your brain and your smarts—and of course looks are a huge asset.

If I'm on a show like Ally McBeal or Politically Incorrect, I walk up to the producer and say, “This is going to be your highest-rated show.” And they say, “Oh, Cindy, that's so cute.” Then, a week later, I'll get a call from the producer, saying, “How did you do that?” Just totally freaked out. I'll say, “Because, dummy, I e-mail every single person on my database!” I can e-mail millions of people. I say, “If you happen to be home Saturday night and you're not doing anything, I would love for you to watch me on the show. Hugs and kisses, Cindy.” And I might give a picture, a coupon, or something like that. Nine out of ten times, if they are home and doing nothing, they'll watch it.

There's something for everyone [on my site]. I'm really trying to branch out now that I'm getting older and am going to be a mother. I am adding a whole in vitro site. I also have a workout video. If you want to click on the one little button to see my photo gallery, there are probably three hundred pictures, and eighty are bikini pictures. I built my career on pictures and the posters, and that's my core fan base. But really, I'm a girl's girl: I'm glad if your brother wants to look at my picture, but I'd rather hang out and talk to you. As long as they want to see me in a bikini, I'll be in one. But it's hard to live up to those images.


from Lauren Greenfield's Girl Culture: Faculty Guide
Center for Creative Photography, University of Arizona